Sabrina-Amika Kyrgyzstan garment company, which manufactures products under DiSORELLE brand, has begun selling its goods in the markets of the European Union and the United States. The EU Delegation to Kyrgyzstan reported.
The company participated in Ready4Trade Central Asia project. The company’s team has gained e-commerce and business skills. To date, the factory produces about 5,000 ready-to-wear units every month.
Before joining the Ready4Trade project, DiSORELLE had experience with selling their products online, mainly on marketplaces Wildberries and Lamoda. Thanks to e-commerce coaching, DiSORELLE was able to optimize their website, create new social media accounts on YouTube and Instagram, and improve their listings. DiSORELLE also was also able to create an eBay store as part of the eBay Central Asia Hub, a joint initiative with USAID, and started selling to the European Union and U.S. markets.
