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Number of active Instagram users reaches 1 billion

The number of active users of the social network Instagram reached its record level of 1 billion. Statista.com reported.

When the owner of Facebook acquired Instagram in the spring of 2012, the photo-sharing app had roughly 50 million users and wasn’t making any money.

The fact that Mark Zuckerberg decided to shell out $1 billion for the rising competitor anyway was greeted with skepticism by some, while others considered it a smart move to step in before Instagram really took off.

The photo-sharing app now has 1 billion monthly active users, its advertising business hit the ground running and Instagram Stories has become Facebook’s first line of defense against Snapchat.

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