19:37, 22 мая 2026, Бишкек - 24.kg news agency , Turdubek AIGYROV
The World Nomad Games Secretariat announced the launch of a new visual campaign «Seven Images — One Story.»
According to the organizers, the project consists of seven separate visual stories, each reflecting a unique aspect of nomadic culture — movement, national sports, traditions, and the human connection to space.
The campaign is being implemented in preparation for the World Nomad Games and will be distributed across digital platforms, media, and urban visual spaces.
According to the Secretariat, the stories are based on real-life scenes. They artistically depict horse training, national games, everyday gestures, and rituals deeply rooted in Kyrgyz culture.
«This is not just a reminder of the past, but a living manifestation of culture in the present,» the Secretariat noted.
The «Seven Images — One Story» concept will form the basis of the visual identity for the World Nomad Games and will be used in outdoor advertising, social media, and official media campaigns.
The 6th World Nomad Games will be held from August 31 to September 6 in Issyk-Kul region. The sports program includes 43 ethnosports, including traditional wrestling, equestrian games, intellectual competitions, and traditional hunting.