18:19, 09 октября 2019, Bishkek - 24.kg news agency , Maria ORLOVA
Mom’s Smile campaign was held in the Children’s Department of the National Oncology Center in Bishkek. Organizers of the campaign — Help the Children — SKD Public Charity Foundation — told.
The foundation organized a real holiday for mothers with their children — patients of the center. Professional make-up artists, stylists and a photographer were invited to the department. The foundation noted that all the masters and the photographer participated in the campaign on a voluntary basis, simply responding to an appeal on the Internet.
«Oncological diseases require a long treatment. A child may stay in a hospital for six months — a year. Mothers are always next to their children. As a rule, they don’t have an opportunity to go to a beauty salon, as condition of the kids can change every hour,» the foundation noted.
A few years ago, the organization came up with the idea of holding the campaign together with city beauty salons. It has become traditional.
The name «Mom’s Smile» speaks for itself. Every woman wants to look beautiful and well-groomed. But mothers of children with cancer, who are in the department, are deprived of these simple pleasures. We really want to evoke a smile on the faces of women, and it is much more pleasant for their children to see happy mothers," said the foundation’s president Elena Koneva.